“Not all those who wander are lost.”

J. R. R. Tolkien, Lord of the Rings

Tolkien may well have been right as far as he was concerned, but there are countless
wanderers in cyberspace who are hopelessly lost. Their web presence is triggered by some
sort of herd mentality everyone s out there on the Web so we should be there too. As a
result of this lack of direction, they end up drifting aimlessly around in cyberspace.
To be effective in the true sense of the word, every web initiative should be backed by
a clearly defined strategy. An organisation must pinpoint the reasons for which it wants
to be on the Web, and have a clear picture of what it expects the Web to deliver.

Typically, an organisation s reasons for having a web presence would be one of the
following:-

Communication
This is where most new entrants normally begin. They take their conventional offline
communications on to the Internet. The vibrancy and interactivity offered by the Web is
leveraged to add new value to the corporate and brand communications, and to reach out
to a captive audience.

Marketing
In the next phase, organisations who have become more web-savvy through a deeper
understanding of the medium, start using it as a marketing tool in particular, as a
channel for reaching new customers, making distribution more effective through supply
chain management systems, and gathering market intelligence through data mining and
knowledge management systems. Such leveraging of the Internet is highly visible in the
West, where the usage of the medium has attained maturity.

CRM
The inherent interactivity of the Internet as a medium makes it perfect for Customer
Relationship Management. It is far easier to capture data online since the medium is
completely non-intrusive, thereby resulting in higher levels of comfort among customers.
In recent times, companies around the globe have been experiencing the power of the
Internet vis- -vis conventional media resulting in extensive and highly innovative usage
of the Web. And all of them started in the same way: they defined their objectives,
evolved their web strategies and they ve never looked back since then.

Ref: http://www.istrat-india.com

This news release is entirely a personal opinion. It should not be misconstrued as an
advice.

For additional information on the news that is the subject of this release (or for a
sample, copy or demo), contact:- sarvadarshi@nmicro.com

Article Source: http://EzineArticles.com/?expert=Sarvadarshi_Rajgrihar

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