Association Management Software, Management Software
Mon, October 13, 2008
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Association Management Software:
What Is Fully-Featured?
By: Adam Broetje -
Association and membership managers need to find a management system that can fill all
their needs with regard to automating the membership process. Harnessing Internet
technology can help grow their association’s numbers and increase member satisfaction.
But what features indicate a ‘fully-featured’ system?
Less work, work less.
The bottom line determination of an association management software package is whether
or not it saves you, the manager, time and work. There are three primary areas of
automation that a software package should offer: payment processing, communication,
member details modification.
Membership managers can spend countless hours processing payments by hand. A bad
situation is when you process checks and credit cards by hand. A worse situation is when
you don’t accept credit cards at all. A high-quality, fully featured software package
will allow you to process both checks and cards online, in real time. Or allow you to
print a report and run the credit cards at your discretion. The time and effort saved by
collecting and processing payment information online is usually well worth the price of
admission for most managers.
But payments are only part of the story. When a member joins your organization, they
want to be assured that they have successfully joined and are welcome to the community.
Or, in the case of a renewal, members need to be reminded to pay their dues, and then to
be notified that the payment was successful. A fully-featured association management
software package will help to improve communication with members through the use of
automated and time-sensitive emails. These can be set to send based on actions taken by
the member, or time periods specified by the manager. Generating a sense of community
starts with good communication.
The final piece of the fully-featured puzzle is allowing members to update their
information in real time. This is a spectacular time saver for association managers, as
it allows members to update contact and payment information 24 hours a day. Because
members take responsibility for their own information, they know it is correct. And
because this task is taken off the shoulders of the manager, you can be sure to save a
lot of time and effort.
Switching to an association management software system will save you time and effort in
the key areas of time savings, growth, and satisfaction, as well as countless others
which add up substantially. There is no time like the present to take advantage of this
technology.
Adam Broetje is the manager of RegOnline’s membership database software department.
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2 Responses to “Association Management Software:”
Thanks!
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your blog is very helpful, thank you so much