by Chris Fehrmann

Friday, September 08, 2006 (HILTON HEAD ISLAND, SC) — Anderson Interactive, the
award-winning online marketing division of Anderson Communications, recently announced
the official launch of a powerful online marketing suite, Webstar. Designed to drive
highly qualified traffic to websites, Webstar utilizes a multi-tiered approach to make
the web work for companies doing business online.

Webstar includes online marketing consulting, specialized search engine optimization
services (SEO), pay-per-click search advertising (PPC), opt-in email marketing and
performance analysis & reporting. With an estimated two billion websites competing for
attention on the Internet, the Webstar product helps companies cut through the clutter
to generate qualified leads.

According to Anderson Interactive General Manager Chris Fehrmann, before Webstar is put
to work for clients, 25 years of marketing expertise is tapped.

“The very best technology will be ineffective if applied incompetently,” Fehrmann said.
“No amount of software can supplant Anderson Communications 25 years of successful,
results-driven marketing. Inherent in this whole process is the initial consultation and
assessment to fully understand and sometimes to help clients fully understand, exactly
who makes up their target audience,” he said. “To fully optimize the web, technology
will always need the human touch.”

According to Ryan Woolley, Anderson Interactive Director of Interactive Marketing,
functional and user-friendly website design remains the foundation for converting
website traffic into leads or sales. “But most people are not satisfied with how their
website is working or the number of qualified leads it’s generating,” Woolley said. “You
can have a very effective website but if it’s not being found, it’s like having a great
billboard and keeping it in the woods.”

“Via keyword research and analysis, refining copywriting and your website, building link
popularity and consistently monitoring and tracking quantifiable results, Webstar gives
us and our clients the ability to measure their website’s performance and make informed
improvements,” Woolley said. “Like the program we recently designed for the Savannah
Convention and Visitors Bureau. It’s based on a study of past website performance and
present online trends. Analyzing this combination of data can yield a very effective
online marketing program.”

Anderson Interactive designed and developed the state-of-the-art website for the
Savannah CVB over the past year. The project included complete online marketing services
such as design and development, search engine optimization, targeted email campaigns and
a content management system that lets the CVB manage many aspects of their own site.
Savannah CVB will unveil the new visitor website, SavannahVisit.com at their 3rd
quarterly luncheon September 14, 2006.

Applying the same principles for the high-impact benefit of a mid-size client, Anderson
also recently put Webstar to work at Hilton Head Island’s oldest and largest
independently owned villa rental company, Resort Rentals. According to Woolley, within
three months rankings and overall bookings went up 30 percent.

“If we’re doing our job,” Woolley said, ” Webstar will help your company’s website
outperform the competition and make a significant difference in your business.”

In addition to website design and development and search engine optimization, Webstar
also offers pay-per-click search advertising - especially beneficial to companies
seeking an immediate impact - spam-free targeted email campaigns and performance
analysis and reporting.

Pay-per-click search engine advertising is located directly opposite “natural” listings,
gets your company listed within 48 hours and is re-indexed every day.

Depending on the size, age and complexity of your website, Woolley estimates it can take
from 30 to 90 days to get ranked in the natural listings of the major search engines.
This is accomplished with an ongoing performance analysis of your website and ongoing
modifications that target proven search terms. Detailed reports are generated monthly
and educated modifications are made as needed to improve results. First page natural
listings remain the ideal, and receive the highest click-through rates. Ensuring that
visitors know what action to take once they reach your website is equally important.

Anderson Interactive is part of Anderson Communications Group, an award-winning,
full-service Hilton Head-based advertising communications firm. Anderson Interactive is
located on the web @ www.AndersonInteractive.biz.

::About the Author::

Chris Fehrmann is a web site promotion and design professional.

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